Your attention is the 0.1%
Why human attention gets more valuable as AI grows
One of the most interesting posts I’ve seen this year was a kind of social experiment. Someone shared a painting, said it was made with AI, and asked people to explain in detail why it was bad. They did: it lacked emotion, the composition was off, it looked like a high schooler’s work. It was a real Monet.
A label saying something was made with AI can matter, but we also use it as a shortcut for whether to trust what we’re seeing, or whether it’s worth our time.
Andrej Karpathy predicted that 99.9% of attention is about to become machine attention rather than human. If you use AI for research or coding, you may already feel it: AI reads hundreds of things so you can read three. If he’s right, we’re now the 0.1% of the attention economy.
As machine attention grows, ours stays limited to the hours we’re awake. So human attention becomes more valuable, just as AI increasingly decides what reaches us, shaping what we notice and, in the end, what we care about.
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